Supporting artists and bringing music lovers together.
View Prototype
In a BrainStation and Ernst & Young collaboration, our team was presented with the challenge of building an innovative digital solution that can help a business attract a new market segment.

In 24 hours, I brainstormed, designed and pitched Records - a digital marketplace where music lovers can purchase exclusive music from artists through cryptocurrency.


UX Designer


24 Hours


Figma, Google Meet,
Adobe Photoshop


2 Developers, 2 Designers,
1 Data Scientist

The Problem

After narrowing in on the Live Music Industry, we started to brainstorm potential problems that could be addressed. Here are some quick facts about what we learned.
Musicians only gained 12% of $43 billion generated in the industry in 2017.
COVID-19 pandemic impact:



-$9.7 BILL


< 45%


4 of 5

Our research also showed that as a result of the pandemic, artists have had less exposure and the lack of live performances have created a disconnect between artists and their fans. With these assumptions in mind, we then asked ourselves:
How might we curate a digital space for music listeners to support artists in order to improve their experience while helping artists benefit?

The Solution

Records serves as a centralized marketplace for collectors, music lovers and fans to purchase exclusive NFT songs (unreleased or new) from artists that they are interested in.

Users are able to browse NFT songs up for auction on the Marketplace or discover new artists on the Explore tab. Records will allow them to sync their crypto wallet if they want to make an offer.

  • Efficiency -  Allow music collectors to be able to easily discover new artists they might be interested in
  • Inclusivity - Create a new stream for fans to be able to support artists that they follow

As one of the two designers on the team, my main role was to help collect inspiration and design the screens of the prototype in Figma while my partner gathered assets. Working with a tight deadline, this was an efficient method as one of us focused on gathering resources while the other could work on having a prototype ready to hand to the developers.

However, before deciding on the MVP, we also brainstormed a Persona so that we could start designing with a user in mind.

By allowing users to preview a sample of the song and see current bids, they are then able to make their decision for whether or not they want to make an offer.

For ease of use, we’ve also had the app sync with different crypto wallets which they can use to make a bid.


We wanted Records to be a personalized experience, therefore our inspiration drew from a mix of existing NFT platforms but also music players, where there is a focus on curating songs and artists according to the user’s interests.


In considering the implementation of the app, we also thought of potential streams of revenue for the sustainability of Records.

  • Share of the Auction - Records will receive a percentage of every puchase made on the platform
  • Ad Revenue - Ads purchased from external 3rd parties or artists who want to promote their music
  • Premium Membership - Users can buy premium membership for exclusive access to auctions
I had to learn to be realistic with my expectations.

After an exhausting but thrilling 24 hours, these were my biggest challenges:

Knowing that realistically, we had to have a design ready for the developers in one night, I shifted my focus to producing quality over quantity. Even though I wanted Records to be as perfect as my other projects, I knew that our team's end-goal was to have a strong idea to pitch - not just a pretty prototype. Overall, I'm grateful for the opportunity and am proud that Records placed us 2nd, granting us the opportunity to further discuss our idea to professionals at Ernst & Young.

Next Project
Costco →